Wednesday, October 28, 2009

"Lady of Fashion - Summer Style " - 1934

More from McCalls Magazine, June 1934. The "Lady of Fashion - Summer Style, slim, straight, sheer with crisp touches of white."

No. 7827. Lady of Fashion Summer Style. The new, one sided silhouette is expressed in a ruffled flounce that cuts a chic line across the bodice. The skirt is the latest expression of rhythm in the windswept mode.

No. 7828. The spinning silhouette rotates into a mode of motion! A high in back, pulled to-the-side-in-front neckline provides demure exposure for warmly windy days. Streamer sashes fly from neckline and waistline.

No. 7853. It comes from Irene Dana, this piquant fashion, and brings with it cool charm. The double collar forms a winged jabot. The sleeve ends in a copious cuff. A petal like peplum has an appealing air.

No. 7854. For the woman who chooses her fashions with care and an eye to individuality. The asymmetric neckline emerges into tiered jabot. The sleeve will do you proud atop any table. The skirt is slim and straight.

No. 7847. A fashion so romantic, so glamorous that, willing or not, you will be swept toward many an amour. The collar is a flower-like frame of tiered petals. The sleeve is billowy at the elbow, rippling at the cuff.

No. 7829. Two piece? Not really! For you who like to have your pie and eat it too...a one piece dress with removable peplum. The dropped shoulder line and elbow puffed and cuffed sleeve are smartly in season.

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